Lizzie Teo
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Design Challenge

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JobAdder

Design Challenge:

To create a quick way to share job ads to the user’s social media platforms.

To design a web-based sharing flow that allows JobAdder users to promote a previously created job advertisement.

View Interactive Prototype


Research

Sharing jobs on social media

Artificial Intelligence’s influence on social media

  • https://www.smartdatacollective.com/future-social-media-depend-artificial-intelligence/

  • https://www.martechadvisor.com/articles/machine-learning-amp-ai/the-impact-of-artificial-intelligence-on-social-media/

The effective way of sharing on social media

  • https://blog.hootsuite.com/cross-promote-social-media/

  • https://martechtoday.com/persado-now-generates-emotionally-targeted-marketing-messages-individuals-205938

  • https://www.forbes.com/sites/jaysondemers/2018/06/01/the-reactive-sharing-epidemic-on-social-media-and-how-to-exploit-it/#5af1f3c47c03

  • https://www.adobe.com/au/experience-cloud/use-cases/campaign-orchestration.html

Product research on AI that customises messages on different platforms

  • https://jetpack.com/support/publicize/

Brainstorm

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Unpacking the assumptions

Based on the quick research I did online, I went on to brainstorm the business and user assumptions to inform on the design of the workflow.

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Information Architecture

This is a first sketch of the IA. This stage helped accelerate the low and hi-fidelity design stage.

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Low-Fidelity Sketches

Based on the business/user assumptions and IA, I sketched out some quick ideas, focusing more on macro design concepts.

As I worked through the hi-fidelity designs, I decided to add in an introductory screen to inform first-time users on the Ai job ad sharing post capability.

Scenario 1

  • Joseph is a first time user to JobAdder’s newly added AI driven tool, a workflow that helps users share a job post quickly and efficiently. He sees an introduction prior to getting started with posting a job advert he wrote a few weeks ago.

Scenario 2

  • Joseph decided at a later time he’d like to share the post to people in his address book too. He wanted to add Sai Mahmood to the send to list and started typing “S” which shows him a list of names starting with the letter.