Funding Finder — Lizzie Teo

Funding Finder

Funding Finder is a tool that matches Borrowers’ funding needs to private lenders who specialise in short-term debt, property development finance and business term loans.
The founder of Funding Finder was looking to turn this start up idea into a reality. The goal was to launch the MVP within budget and compressed timeline and have in place a continuous development to expand more features.

Phase 1: Funding Finder

As a borrower answers more questions, the application continually narrows down and spits out a list of loan products best suited to the borrower’s needs.

The Challenge

Loan submission, approval and settlement process is a process that involves massive paperwork, complexity and waiting periods.

For the borrower, completing a lengthy form and providing a complete set of information is a stressful step to getting the loan they want.

The Plan

A kick-off was facilitated with the founder to unpack business requirements and ideas. We defined key user problems, needs and hypothesis of the Funding Finder.

A research and analysis on competitors was also carried out to identify the platform's key differentiator that would drive it's success.

The Solution

The workflow for the borrowers was streamlined by using steppers so that users could visit at a later time to fill in some unfinished fields easily without having to scroll through endless questions.

The platform provides incentives for completing the form. Fees get discounted if the borrower inputs all relevant information and completes the loan application.

Lastly based on the answers in the form, Funding Finder uses a computer algorithm to match the borrower with top lending products that best meet their needs.

Key Processes

Inception (kick-off) workshop
Competitors analysis
Information Architecture
Wireframing and iterative design
User Interface
Design System
Material Design
Quasar Framework
Usability Tests

Information Architecture

Discussion and ideation were carried out with the team to iterate the user flow of the IA (shown on the right).

Achievements

The MVP of the Funding Finder tool was designed, developed and launched within three months and under budget. The tool allows borrowers to research loan offerings and see what’s actually available in the market, and then apply directly online through a form that works intuitively on both mobile and desktop screens. Continuous development and integration was implemented to expand the product’s features.

Phase 2: Broker Dashboard

The broker dashboard assists brokers in tracking and managing multiple deals

A dashboard for brokers

A dashboard was designed with the brokers in mind, assisting them to manage and track multiple deals’ status, review an application in order to assist their clients. The broker dashboard provides a clear, real-time picture of deal status so that brokers can understand when their client would get funded and when they might get paid.